Academic Library Use of Facebook: Building Relationships with Students

"Given Facebook's explosive growth to become a dominant mode of communication for college students, academic libraries are exploring this applicability of Facebook as a means to deliver and market services. Previous articles have indicated that both librarians and students have mixed opinions about libraries having a presence on Facebook. This may be one of the first studies to consider how libraries are actually utilizing Facebook pages, rather than individual librarian profiles or groups, by analyzing Facebook messages."