Monday, August 13, 2012

Social media at the university: A demographic comparison

"Examines faculty and student responses to questions regarding their use of social media and to determine possible demographic differences. Confirms that students and faculty are avid users of some, but not all, social media and the study raises some interesting questions regarding the differences between faculty and students"

This analysis at the Univ of Central Missouri found that "the library cannot automatically assume that prolific users of a particular technology are interested in utilizing it to interact with the library......  [and] that few students used or wanted library services or information offered through Twitter or RSS feeds. There was some interest in podcasts' particularly if they related to their majors. Around 50 percent would like to use Facebook and chat/IM to ask questions and a third of the students were also interested in YouTube and library blog.."

Perhaps we need a similar survey at RUL before we spend a lot of time on social media which will not be utilized???? 

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